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With a reputation
for marketing disposable medical supplies, including a line of lancets
used to draw blood for testing, Medicore Medical Products Division
is successfully broadening its market coverage. During the past
year it has extended its reach to new customers in Germany and Japan.
Medicore offers a complete line of bloodletting devices for both
the healthcare professional and the millions of diabetics who must
check their blood regularly. Lite Touch, Medicore's brand name lancets,
are manufactured in the U.S.A. and abroad. They are also available
for private label.
The company introduced the first lancet specifically designed for
women in 1996. Lady Lite was well received in the marketplace, reinforcing
Medicore's standing as an innovator and savvy marketer. Lady Lite
features a finer needle, which provides a gentler stick to the feminine
fingertip.
In September of 1998, Medicore introduced the Lite Touch lancet.
It has a thinner needle and creates a smaller, less painful puncture,
an important factor to diabetics. In addition to Lite Touch lancets,
Medicore also offers the Lite Touch lancing device. It is the only
stainless steel pen-type lancing device available to home-use diabetics.
Diabetics were also introduced to two new Medicore products in October
1999: Lite Touch insulin syringes and "Fingertips" diabetic skin
cream. Lite Touch insulin syringes are available in six popular
sizes, and were rated equivalent to the leading national brand by
an independent testing laboratory. "Fingertips" anti-microbial formulation
kills more bacteria and germs than the leading anti-bacterial formulas.
"Fingertips" was specifically designed for diabetics and immediately
soothes and moisturizes dry, cracked and callused skin.
Medicore maintains and builds a market position with strong customer
service, including the ability to respond to the needs and demands
of the marketplace with new products. The company's sales and distribution
system, organization structure, and on-time delivery guarantee,
makes Medicore's products even more attractive. |
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